ZIP Code Lookup: Results Post Office: San Diego, CA Top Tapestry Segments: 1. Las Casas Las Casas are the latest wave of western pioneers. Settled primarily in California, almost half were born outside the U.S. Residents are young, Hispanic and family-oriented--62 percent have children. Most householders rent, although about 40 percent own their homes, with a median value of $164,400. Housing is a real mix of single-family homes and older apartment buildings. Median age is 25.2 years; median household income is almost $34,000. 2. NeWest Residents Among the newest residents in the West, young families, living in mid or high-rise apartments, comprise this market. Over half of the population is foreign born. The median age of the population is younger, 25.5 years. With many small children in the families, average household size is 3.56. Most of the neighborhoods are located in large cities in California and Texas. 3. Inner City Tenants Inner City Tenants are a multistoried microcosm of urban diversity. This multicultural market consists of renters in mid-rise or high-rise apartments. The population is young, with a median age of 27.9 years. The household composition reflects their youth. Single persons and shared households make up a large segment of this market--45 percent of all households. 2004 Summary ZIP (92102) National Total Population 48,128 295,628,353 Total Households 14,262 111,572,974 2004 Population by Race White Alone 36.2% 73.6% Black Alone 13.8% 12.5% American Indian Alone 0.8% 0.9% Asian or Pacific Islander Alone 5.9% 4.2% Some Other Race Alone 38.1% 6.1% Two or More Races 5.2% 2.7%           Hispanic Origin 66.7% 14.1% 2004 Population by Sex Male 50.6% 49.1% Female 49.4% 50.9% 2004 Households by Income Median Household Income $29,177 $48,124 HH Income Under $50K 76.3% 51.7% HH Income $50K-$100K 18.1% 31.0% HH Income Over $100K 5.6% 17.4% 2004 Average Home Value $250,717 $206,430