ZIP Code Lookup: Results

Post Office:

San Diego, CA


Top Tapestry Segments:

1. Las Casas

Las Casas are the latest wave of western pioneers. Settled primarily in California, almost half were born outside the U.S. Residents are young, Hispanic and family-oriented--62 percent have children. Most householders rent, although about 40 percent own their homes, with a median value of $164,400. Housing is a real mix of single-family homes and older apartment buildings. Median age is 25.2 years; median household income is almost $34,000.

2. NeWest Residents

Among the newest residents in the West, young families, living in mid or high-rise apartments, comprise this market. Over half of the population is foreign born. The median age of the population is younger, 25.5 years. With many small children in the families, average household size is 3.56. Most of the neighborhoods are located in large cities in California and Texas.

3. Inner City Tenants

Inner City Tenants are a multistoried microcosm of urban diversity. This multicultural market consists of renters in mid-rise or high-rise apartments. The population is young, with a median age of 27.9 years. The household composition reflects their youth. Single persons and shared households make up a large segment of this market--45 percent of all households.


2004 Summary

ZIP (92102)

National

Total Population

48,128

295,628,353

Total Households

14,262

111,572,974


2004 Population by Race

White Alone

36.2%

73.6%

Black Alone

13.8%

12.5%

American Indian Alone

0.8%

0.9%

Asian or Pacific Islander Alone

5.9%

4.2%

Some Other Race Alone

38.1%

6.1%

Two or More Races

5.2%

2.7%

 

 

 

 

 

Hispanic Origin

66.7%

14.1%


2004 Population by Sex

Male

50.6%

49.1%

Female

49.4%

50.9%


2004 Households by Income

Median Household Income

$29,177

$48,124

HH Income Under $50K

76.3%

51.7%

HH Income $50K-$100K

18.1%

31.0%

HH Income Over $100K

5.6%

17.4%


2004 Average Home Value

$250,717

$206,430