ZIP Code Lookup: Results Post Office: La Jolla, CA Top Tapestry Segments: 1. Top Rung Top Rungs are the wealthiest consumer market-representing less than one percent of all households. Median income is over $168,000, almost four times the national median, and median home value is over $721,000. Householders are in their peak earning years, 45-64, primarily in family households with no children or older children. The median age is 43.3 years. 2. Laptops and Lattes The most eligible and unencumbered marketplace--affluent, single, and still renting. Laptops and Lattes are educated, professional, and partial to city life, favoring major metropolitan areas like New York, Boston, Chicago, Los Angeles and San Francisco. Median household income is over $83,000; median age is 38 years. 3. Metro Renters Metro Renters are young (almost one-third in their twenties), very well educated, singles who are beginning their professional careers in the largest cities like New York, Chicago, and Los Angeles. Median household income is increasing, currently $47,200. They are primarily renters living in older high-rise units, either alone or with roommates, given the average monthly rent of $900+. 2004 Summary ZIP (92037) National Total Population 45,731 295,628,353 Total Households 19,057 111,572,974 2004 Population by Race White Alone 79.4% 73.6% Black Alone 0.9% 12.5% American Indian Alone 0.2% 0.9% Asian or Pacific Islander Alone 13.1% 4.2% Some Other Race Alone 2.5% 6.1% Two or More Races 3.8% 2.7%           Hispanic Origin 8.7% 14.1% 2004 Population by Sex Male 48.0% 49.1% Female 52.0% 50.9% 2004 Households by Income Median Household Income $80,682 $48,124 HH Income Under $50K 32.1% 51.7% HH Income $50K-$100K 26.4% 31.0% HH Income Over $100K 41.5% 17.4% 2004 Average Home Value $969,210 $206,430