ZIP Code Lookup: Results

Post Office:

La Jolla, CA


Top Tapestry Segments:

1. Top Rung

Top Rungs are the wealthiest consumer market-representing less than one percent of all households. Median income is over $168,000, almost four times the national median, and median home value is over $721,000. Householders are in their peak earning years, 45-64, primarily in family households with no children or older children. The median age is 43.3 years.

2. Laptops and Lattes

The most eligible and unencumbered marketplace--affluent, single, and still renting. Laptops and Lattes are educated, professional, and partial to city life, favoring major metropolitan areas like New York, Boston, Chicago, Los Angeles and San Francisco. Median household income is over $83,000; median age is 38 years.

3. Metro Renters

Metro Renters are young (almost one-third in their twenties), very well educated, singles who are beginning their professional careers in the largest cities like New York, Chicago, and Los Angeles. Median household income is increasing, currently $47,200. They are primarily renters living in older high-rise units, either alone or with roommates, given the average monthly rent of $900+.


2004 Summary

ZIP (92037)

National

Total Population

45,731

295,628,353

Total Households

19,057

111,572,974


2004 Population by Race

White Alone

79.4%

73.6%

Black Alone

0.9%

12.5%

American Indian Alone

0.2%

0.9%

Asian or Pacific Islander Alone

13.1%

4.2%

Some Other Race Alone

2.5%

6.1%

Two or More Races

3.8%

2.7%

 

 

 

 

 

Hispanic Origin

8.7%

14.1%


2004 Population by Sex

Male

48.0%

49.1%

Female

52.0%

50.9%


2004 Households by Income

Median Household Income

$80,682

$48,124

HH Income Under $50K

32.1%

51.7%

HH Income $50K-$100K

26.4%

31.0%

HH Income Over $100K

41.5%

17.4%


2004 Average Home Value

$969,210

$206,430